Written by martathesmarter
Live streaming is a powerful marketing tool. In fact, nearly 64% of consumers are more likely to purchase a product after watching a video about it online, and almost 80% want to see more social media content from their favorite brands, which means if you’re going to make more money, take advantage of live streaming […]
Written by martathesmarter
There’s no doubt that being vulnerable has value. Author Brené Brown has proven that vulnerability can transform relationships, including those between the audience and the business owner. Being transparent is the new customer service, but care should be taken to avoid confusing transparency for intimacy. There’s a fine line between being vulnerable and oversharing. Transparency […]
Written by martathesmarter
If you have an online business, you know how important content is. Content is another word for information, which is vital to building your authority with your audience, followers, or people just discovering who you are. Creating content is a way to express yourself, show your audience why they should listen to you, and generate […]
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