It’s that time of year again—holiday season hustle mode! If you’re ready to turn your subscribers into loyal buyers this holiday, listen up, because your email funnel is about to be your best friend. When done right, a holiday email funnel does more than just push sales. It builds relationships, delivers value, and subtly guides readers from curious to convinced.
And guess what? This is only the beginning! Grab the full 20 Days to SMARTer Ways to Sales for the Holidays Guide for all the tips and strategies you need to maximize your holiday sales. Get it here for just $11.
Day 7: The Power of Email Funnels in Holiday Sales
Think of your email funnel as a bridge between interest and purchase. This isn’t about blasting people with “Buy now!” messages. This is about making that first impression, providing value, and leading your reader naturally toward a purchase decision.
An email funnel is a series of automated emails that guides subscribers from interested to sold! Today, we’re looking at the first three critical emails: Welcome, Value, and Sales. These are the foundation of your funnel and will set the tone for the rest of your holiday sales campaign.
Email 1: The Welcome Email 🎉
The welcome email is your handshake—your first impression. This email says, “Welcome to the family!” It’s where you greet them warmly, deliver the lead magnet they signed up for, and set the stage for what’s to come.
Structure of a Winning Welcome Email:
- Subject Line: “Your [Lead Magnet] is Here! 🎁 Plus, Welcome to the [Your Brand] Family!”
- Warm Introduction: Start with a warm, friendly greeting. Let them know how excited you are to have them.
- Deliver the Lead Magnet: Make it easy for them to access that freebie!
- CTA: Keep it soft. Invite them to connect with you on social or enjoy the freebie.
Pro Tip: Keep the tone warm and welcoming, almost like they’re stepping into a VIP club. Let them feel special right from the start.
Email 2: The Value Email 🎁
With the value email, we’re establishing you as the expert. This email is all about helping, teaching, and providing real solutions. Think about a common problem or struggle your readers face during the holidays and offer 2-3 quick tips they can implement immediately.
Structure of a Value Email:
- Subject Line: “3 Quick Holiday Tips to Make This Season Stress-Free!”
- Introduction: Acknowledge the holiday hustle and let them know you’re here to make it easier.
- Share 2-3 Actionable Tips: These should align with what you offer. Skincare brand? Offer winter skin tips. Gift shop? Talk about unique gifting ideas.
- CTA: Encourage engagement. Ask them to reply with their own holiday tips or challenges.
Hack: Tease what’s coming in the next email. Drop a hint about a special offer or valuable content that will make them eager to open your next message!
Email 3: The Sales Email 🎄💰
Now, it’s time to introduce your offer. This is where you add a touch of excitement and a little urgency to nudge them toward that first purchase. The sales email is your opportunity to introduce your holiday product or special offer, but remember: keep it fun and engaging, not pushy!
Structure of a Winning Sales Email:
- Subject Line: “🎁 Special Holiday Offer Just for You! Don’t Miss This!”
- Exciting Introduction: Let them know how thrilled you are to share this exclusive offer just for them.
- Offer Details: Present your product or service, add a discount, or a holiday bonus.
- Urgency: Create urgency with a time-sensitive discount or limited availability.
- CTA: Strong and clear, like “Shop Now” or “Claim Your Discount.”
Hack: Include a quick testimonial or review to let your happy customers help do the selling for you. This added social proof builds trust and encourages new customers to take action.
Setting Up Your Email Funnel
When we talk about automation, I mean setting up these emails so that as soon as someone signs up, they get this carefully planned sequence without you lifting a finger. Tools like LeadsLeap, Klaviyo, and MailerLite make this process easy to set up and automate. Once this is set up, your funnel can start working for you 24/7, warming up those leads, even while you sleep! You can watch the replay of how we created the lead magnet, email funnel and landing page live – Checkout here in Study Hall a.k.a. YouTube (I put you at the start point so no need to fast forward).
Common Mistakes to Avoid 🚫
To make sure your email funnel flows smoothly, keep these pitfalls in mind:
- Don’t Overcomplicate: Focus each email on one key message.
- Clear CTAs: Don’t make them guess what you want them to do next.
- Offer Value: Especially in the beginning, make sure each email has something useful, not just sales talk.
Want to Go All the Way with Your Holiday Funnel?
This is just the beginning, Love. There’s an entire journey that happens after these first three emails, and in Part 2 of Day 8, we’ll show you how to keep that momentum going with urgency, scarcity, and storytelling.
For all my Smarters out there who want a full, strategic plan for crushing it this holiday, the 20 Days to SMARTer Ways to Sales for the Holidays guide is your blueprint to success! It’s packed with step-by-step strategies, templates, and hacks for every single day of the season. Grab it here for only $11—it’s like having your own holiday marketing coach by your side!
Final Push: Ready to Build Those Sales?
Your email funnel is a powerful tool to nurture leads and boost sales. These first three emails are the foundation, but there’s so much more magic we can create with the right follow-up strategy. Stay tuned for Day 8, where we’ll dive into the final emails in your funnel—emails that bring urgency and seal the deal!
Ready to make this holiday season your most profitable yet? With the 20 Days to SMARTer Ways to Sales for the Holidays Guide by your side, you’ll have all the tips, tricks, and strategies you need to close the year with a bang!
By the way, those were just the first 3 emails … to finish up this funnel and land those sales … click here!
