martathesmarter

As a business owner, it’s important to understand what your expertise is. You will also need to know when to automate and outsource.

Many folks in western society have been taught how to live by word and deed that being busy makes them a good person. The truth is, being busy does not mean that you are productive. You can be busy doing the wrong things. Getting more done with less implies that the impact you make is […]

As a business owner, you have a lot on your plate. But, in order to figure out how to automate your business, you first need to know in detail what you do all day long so that you know which tasks can be automated, should be automated, and even whether it’s something you should be […]

As a small business owner, you probably think that you have a lot of jobs to do. Some people like to describe the job of a business owner as one that wears many hats. As the saying goes, sometimes you have on your salesperson hat, sometimes you have on your finance hat. It depends on […]

One of the first things you need to learn about your business is your customer’s buying journey based on the sales funnel. Big businesses like to call this their customer relationship management pipeline. They tend to use a few basic pipeline structures that follow their customer’s buying journey from awareness to delight. The truth is […]