Welcome back to Part 2 of our holiday email funnel series! Yesterday, we set the foundation for your holiday sales funnel with those first three essential emails: the Welcome, Value, and Sales emails. Today, we’re going one step further to close the deal and turn your warm leads into paying customers. These last three emails will create urgency, inspire action, and get your audience excited to click “buy.”
And if you missed the live demo for crafting your lead magnet, setting up your email funnel with LeadsLeap (sign up here), or creating a landing page, check it all out in Study Hall (YouTube) right here.
Email 4: The Storytelling Email 📖
Purpose: Your storytelling email is where you pull on those heartstrings, share a bit of your journey, and remind them why your product is the ideal solution this holiday season. This email is all about building that emotional connection and showing how your product or service can make their lives a little brighter.
Structure:
- Subject Line: “How I Found the Perfect Holiday Gift (and You Can Too!)”
- Introduction: Start with a relatable story—maybe about a past holiday dilemma that your product solved.
- Connection: Link your story to their own holiday struggles and show how your product or service is the perfect fit.
- CTA: Encourage them to act, reminding them that their holiday doesn’t have to be stressful.
Tip: Personalization can go a long way here. Use their name a couple of times in the email to make it feel more intimate.
Email 5: The Urgency Email ⏳
Purpose: This email is all about urgency! Let them know your exclusive holiday offer won’t be around forever, and they need to act now to avoid missing out.
Structure:
- Subject Line: “Last Chance for Your Exclusive Holiday Discount! ⏳”
- Introduction: Remind them of the value of the offer, and let them know that time is running out.
- Create Urgency: Phrases like “limited stock” or “ends tomorrow” work wonders.
- Strong CTA: Keep it direct with phrases like “Grab Your Deal Now.”
Hack: Try adding a countdown timer using tools like LeadsLeap Countdown Timer. Seeing the minutes tick down adds extra motivation to take action!
Tip: Use FOMO (fear of missing out). We all love a good deal, and no one wants to miss out.
Email 6: The Final Reminder Email 🎁
Purpose: Your last email is a final nudge, a gentle push for those who are still on the fence. This is the “last call” message, giving them one last chance to take advantage of your offer before it’s gone.
Structure:
- Subject Line: “This is It! Your Last Chance for Holiday Savings 🎁”
- Introduction: Emphasize that this is the final opportunity. Let them know they won’t see this offer again.
- One Last Push: Briefly remind them of the value they’re getting, and why this is their best chance to grab it.
- Final CTA: A clear, bold “Grab It Now” is perfect.
Hack: Use a P.S. at the end with one last reminder like, “P.S. Life gets busy, but trust me, this deal is worth taking 5 minutes for.”
Tip: Keep it short and sweet. The goal is to create urgency without overwhelming them.
Automating Your Funnel
To make this process seamless, automate these emails to go out on your schedule. With LeadsLeap or Klaviyo, you can time these emails to send automatically, making sure they reach your audience at just the right moment. That way, your funnel can keep working even when you’re taking time off to enjoy the season!
Common Pitfalls to Avoid
- Not Enough Urgency: If your urgency email feels lukewarm, it’ll be easy to ignore. Make sure they understand this offer truly expires.
- Overwhelming with Too Many Emails: Don’t overwhelm them by cramming too many emails in a short period. Give them space between each message.
- Weak CTAs: Don’t shy away from asking for the sale—be bold and clear about what you want them to do next!
Tips & Tricks for Day 8
- Use “One-Time Only” Language: Don’t create false urgency. When you say it’s a final offer, make sure it truly is.
- A/B Test Subject Lines: Try testing different subject lines to see what gets the most opens.
- Sprinkle in Social Proof: Include a testimonial or quick review to add credibility.
- Holiday-Themed Design: Festive visuals like snowflakes or gift icons can catch the eye and keep things holiday-focused.
- Resend to Non-Openers: If they didn’t open the urgency email, send the final reminder as a follow-up.
Ready to Master Your Holiday Funnel?
If you’re feeling empowered but want more guidance, the 20 Days to SMARTer Ways to Sales for the Holidays Guide is packed with everything you need to turn your holiday funnel into a high-converting machine. For just $11, you’ll get a complete holiday sales roadmap with strategies, templates, and actionable steps to help you crush your sales goals. Get your guide here and get ready to make this season unforgettable!
Your holiday funnel is now fully loaded to nurture, convert, and close those holiday sales. Tomorrow, we’re taking it live—literally! We’ll dive into live video strategies that boost authority and drive even more engagement. Stay tuned, Smarters!
