Building community builds brand awareness, provides amazing feedback so you can get more product ideas, and builds stronger relationships. When you can find the people talking about you online and respond, it turns social media and community into a powerful tool for you to build relationships and a better business.
Building community for your business will increase brand awareness, teach you more about your customers, and provide amazing value to your customers now and in the future due to all the incredible insight you will derive from the community.
- Invite Your Buyers to A VIP Support Group – Creating a group for your buyers to come to ask questions and get answers, and other support is a fabulous way to encourage the community to help each other.
- Ask List Members to Come to Your Private Facebook Group – Make it a habit to invite anyone who joins your email list to your private free Facebook Group. You can get to know them and they you and move them from interested to delighted faster due to the fact actual customers will back you up.
- Invite Interested Parties to a Product Development Group – Some of your customers may be interested in conversing with you on a deeper level helping you essentially create more products for their needs.
Using the tools of the trade help make community-building easier and more effective. These tools will make your job easier, and there are plenty to choose from depending on your needs and budget.
NapoleonCat.com
Manage your social media through this platform. You’ll be able to see all feeds in one view so that you can deliver the best customer care to them on any platform from one spot. Plus, you’ll get top-notch analytics. After all, you can’t know if what you’re doing is working if you’re not studying the metrics.
Some features include the ability to answer repetitive questions automatically with templates, hide spam messages automatically, and even delete offensive material based on your list of insulting words without having to view them yourself.
Heyo.com
This software is a platform that allows you to run contests. Community and social marketing are all about engagement, and nothing creates more engagement than the ability to have a good old friendly competition. You can use this software on any social media platform, across multiple platforms, and even in SMS via mobile devices.
Grow your email list, get more accurate leads, and make your customers happy with this software. Whether you want to run a sweepstake, a photo contest, or send out a quiz to your audience, this platform will do what you need.
Taggbox.com
User-generated content is the most important type of content you will deal with when building a community. It’s also some of the most powerfully compelling content for any new person to see when buying your products or using your services.
Whether you want to build a hashtag campaign, boost virtual events, or even help build a social wall for your in-person events, Taggbox.com can help you get it done and automate most of it.
Building and managing the community you create due to your brand allows you to get better user feedback, provide amazing support, increase brand awareness, and build exceptional relationships. If you really want to boost customer interactions and create raving fans that not only want what you have but want to tell others about it, invest in building community through all your social accounts with your like-minded ideal customer base.
