Now, more than ever, hobby-based businesses can market themselves to their target audience with relative ease and low costs. It used to be that sharing your hobby-based business was expensive and difficult, but the onset of social media and online marketplace sites has changed the game for side-hustle entrepreneurs.
Being out there for your customer to find you is important when your hobby is a part-time venture. Thankfully there are a lot of options out there to market your hobby-based business creatively. Here are a few:
FIVERR for creatively marketing your services: FIVERR is a freelance marketplace for showcasing services of all sorts and kinds. FIVERR is perfect for newbies who want to offer a taste of their services for a low-cost. Most clients seeking services start with a sample or low-cost service, but you can offer enhanced services for more. Many full-time hobby-based entrepreneurs start their career off via FIVERR.
Etsy for selling: Etsy is an e-commerce site geared towards selling crafts, vintage items, and graphic designs. Etsy is an excellent way to test the market for your hobby. Their online storefront makes it possible for you to create a profile and location for your offerings. Let Etsy do the back-office work so you can focus on creating and customer service.
Social media platforms: Social media platforms like Facebook, Instagram, and Pinterest are excellent ways to market your goods and services. You can get the word out organically or use paid services to target an audience and get laser-focused attention. You can develop your presence over time and use social media platforms’ visual aspect to use imagery and video to engage your audience and build a following.
Create a blog or vlog: Starting a blog or vlog is easier than ever. Using templates for websites and YouTube is easier than ever. Used in conjunction with social media, creating content is a great way to showcase your products and services and get the word out with relative ease.
Your hobby-based business has the potential to make unlimited income depending on the effort and time you put into getting the word out via creative marketing. Look for unusual and fun ways to share more about yourself and your goods and services to expand your reach and your impact. It’s fun sharing your talent with the world and you’ll be surprised at how many people are looking for what you have to offer.
Can you think of some other ways to market your hobby-based business … if so, go ahead and share!
