martathesmarter

It’s easy to fall back into old patterns. This is particularly true when it comes to the lenses through which we see our world. Our perspective is shaped by the various experiences we’ve had up to this point. This not only makes it harder to shift perspective in their first place but also to make […]

One of the main reasons people like to use automation in their business is because it boosts efficiency. If you can automate any task that is repeatable such as invoicing, creating files, saving files, and so forth, you can save many hours of time in your workday and work year. Those are hours you can […]

Whether you sell physical products or hours and services, automating as much as you can of your entire sales process and inventory, if needed, will save you tons of time. When you save time, you’re saving your most valuable and irreplaceable resource, but more than likely, automation will also save money.  Understand Your Buyer’s Journey […]

Many small business owners like virtual assistants, business and life coaches, and others who work one-on-one with customers and clients use discovery calls to help pitch their offers and close sales. Discovery calls are a powerful way to get more customers, but it can be time-consuming if you don’t develop a process that can be […]

Being productive is easier said than done for most individuals because there are several factors that serve as constraints. One of them is time. For years, so many people have attempted to race against this invisible, immortal being, but only few won. What could be the reason for this? It is obvious—too much to do, […]